Electricity supplier years to promote "wrestling" Logistics
- Author:tangjun
- Source:Xinhua Daily
- Release Date:2014-06-17
Into the middle of June, each electricity supplier years to promote the opening of succession. Reporters noted that, although the businesses were declared "low none", however, compared with the "double-eleven" offer is not to force. Instead, they seem to have electricity supplier in the layout Lazi, planning the next stage of development.
Years to promote the fuse begins Jingdong anniversary. This year marks the Jingdong listed, so Jingdong claimed within 20 days of issuing 1 billion yuan red envelope. Suning Tesco launch is the beginning of the 16th "five days and nights of zero interest storm." Lynx is a big promotion by category, launched a daily theme. In addition, the United States receive free coupons online, Dangdang new flash sales, and so on. Years to promote looks bustling, but it seems many consumers, "Compared with previous years, a lot of light smell of gunpowder." Consumers Lin said.
"Electricity supplier years to promote the reason thunder, little rain, mainly because competition has taken shape." He Junting Nanjing Electronic Commerce Association executive president, said, "electricity suppliers are in for the long-term layout Lazi On the other hand, consumers have a long experience of online shopping, the consumer also tends to be more rational. "
Without microblogging "bickering" in chaos, and now, the competition into the electricity supplier "dark" - to compete for mobile users, competition logistics.
In June, Jingdong quietly stationed in micro-channel, users will be able to pay through a micro-channel Jingdong shopping. Allegedly, Jingdong micro-channel single-day turnover Lianfan shopping portal eight times, the user activates the cumulative number of mobile APP increased 4-fold. Suning will launch a new marketing tools - Download mobile terminal eligible "free film service", monitoring data show that in May Suning Tesco distribution platform on Android downloads growth rate of 93.2% qoq.
Logistics become electricity providers, "Sike" object. Recently, Jingdong official "attack" Ru Suning's "home" in Nanjing, Nanjing, announced plans to invest 2 billion in the construction of intelligent logistics bases, Jingdong "Jiangsu Museum" and other projects. Qin Kang Li Jingdong distribution Nanjing Area Manager Eastern Region, said, "After the completion of demonstration bases, Nanjing can achieve" speed up ", that is three hours of goods delivered."
From Jingdong, Suning Electric's official microblogging can be found for less price advertised, much of the logistics of "self-praise." Electricity supplier experts, Wan Qing Consulting CEO Luzhen Wang said in a recent shareholders' meeting, Suning said local warehouse shipments this year to achieve the main city of the entire city of half a day, 12 first-tier cities offsite shipment of the main city all day "Who sent only to die slowly."
The industry believes that the electricity supplier years to promote the service from a single price-quality becomes fight, fight experience. With the major electricity supplier in-depth O2O, perfect mobile terminal, the channel war is one of the highlights of this year's big promotion electricity supplier. Electricity suppliers are back on track relatively rational, choose more in line with its own characteristics and strategies of marketing and promotional model, won the opportunity for the next development.
Years to promote the fuse begins Jingdong anniversary. This year marks the Jingdong listed, so Jingdong claimed within 20 days of issuing 1 billion yuan red envelope. Suning Tesco launch is the beginning of the 16th "five days and nights of zero interest storm." Lynx is a big promotion by category, launched a daily theme. In addition, the United States receive free coupons online, Dangdang new flash sales, and so on. Years to promote looks bustling, but it seems many consumers, "Compared with previous years, a lot of light smell of gunpowder." Consumers Lin said.
"Electricity supplier years to promote the reason thunder, little rain, mainly because competition has taken shape." He Junting Nanjing Electronic Commerce Association executive president, said, "electricity suppliers are in for the long-term layout Lazi On the other hand, consumers have a long experience of online shopping, the consumer also tends to be more rational. "
Without microblogging "bickering" in chaos, and now, the competition into the electricity supplier "dark" - to compete for mobile users, competition logistics.
In June, Jingdong quietly stationed in micro-channel, users will be able to pay through a micro-channel Jingdong shopping. Allegedly, Jingdong micro-channel single-day turnover Lianfan shopping portal eight times, the user activates the cumulative number of mobile APP increased 4-fold. Suning will launch a new marketing tools - Download mobile terminal eligible "free film service", monitoring data show that in May Suning Tesco distribution platform on Android downloads growth rate of 93.2% qoq.
Logistics become electricity providers, "Sike" object. Recently, Jingdong official "attack" Ru Suning's "home" in Nanjing, Nanjing, announced plans to invest 2 billion in the construction of intelligent logistics bases, Jingdong "Jiangsu Museum" and other projects. Qin Kang Li Jingdong distribution Nanjing Area Manager Eastern Region, said, "After the completion of demonstration bases, Nanjing can achieve" speed up ", that is three hours of goods delivered."
From Jingdong, Suning Electric's official microblogging can be found for less price advertised, much of the logistics of "self-praise." Electricity supplier experts, Wan Qing Consulting CEO Luzhen Wang said in a recent shareholders' meeting, Suning said local warehouse shipments this year to achieve the main city of the entire city of half a day, 12 first-tier cities offsite shipment of the main city all day "Who sent only to die slowly."
The industry believes that the electricity supplier years to promote the service from a single price-quality becomes fight, fight experience. With the major electricity supplier in-depth O2O, perfect mobile terminal, the channel war is one of the highlights of this year's big promotion electricity supplier. Electricity suppliers are back on track relatively rational, choose more in line with its own characteristics and strategies of marketing and promotional model, won the opportunity for the next development.