Xu Zuyuan: shipping needs innovation and development (with photos)
- Author:Ricky
- Release Date:2014-12-03
This year, the State Council promulgated a series of shipping and logistics programmatic document, both fully demonstrates the importance of the shipping industry, also expressed hope for the recovery of the shipping industry as soon as possible. How to achieve recovery of the shipping industry, China Institute of Navigation, chairman Xu Zuyuan that innovation development is the only way to achieve this goal.
A necessary condition for the development of innovative
A necessary condition for the development of innovative shipping What? Xu Zuyuan think the first is policy support. Such as the FTA policy reform is to innovate, pilot, FTA policy innovation concepts involved shipping industry will undoubtedly create a broader space for development; maritime national strategy, in August, "the State Council on promoting the healthy development of the maritime industry The number of opinions "issued by the State Council is the first systematic policy advice on the development of long-term development of the maritime industry since the founding of the design from the top, to promote modern systems have a significant role in promoting the construction of sea;" two with the way "layout, either building "Yangtze River Economic Belt", or as well as the "21st Century Maritime Silk Road" concept "Silk Road economic belt", the maritime industry will continue to deepen reform and opening up, better play the main role of the guiding role of enterprise and government vigorously promote the transformation and upgrading the maritime industry, laying a solid foundation for the construction of sea power.
The second is the market leader. Market demand is the direct driving force of innovation in shipping, shipping some traditional service model has been unable to meet the market demand, which is the direct impetus shipping innovation; innovation in the traditional sense of shipping is standard shipping enterprises and center, but the market demand-led Under the shipping service innovation at its core customers, upstream and downstream industry chain to participate together to create added value. For the government, the development of shipping policies and institutional design should be based on customer demand, the maximum extent possible to meet the needs of the shipping companies.
The third is the corporate initiative. The main innovation is the shipping companies should give full play the main role of shipping-related businesses in innovation, companies must break through the traditional concept, breaking the old thinking and business models, breaking the market downturn and the upheaval of the constraints, to break the bottleneck of their own development; enterprise innovation initiative is key to the development of shipping and fundamental, to fully mobilize the development of shipping-related business innovation initiative and enthusiasm.
The fourth is cultural environment. Innovative concept of innovation is an important prerequisite for the shipping, the shipping industry should develop the concept of innovation, to focus on scientific development; encourage innovation culture is shipping shipping innovation, which includes management, administration, culture, technology, systems and other enterprise-wide work; shipping organizations, associations functional organization is to cultivate a culture of innovation and social environment of shipping key drivers, they tend to rely on the norms, knowledge and reliable information to generate soft power.
The purpose of the way of innovation and development support
The purpose of the shipping needs of innovation and development is very simple, nothing more than raise the efficiency of any innovations to improve efficiency as the main purpose, the shipping industry is no exception; lower cost, effective capacity management and control and financial management, cost control has become the shipping business record The main effect of the way; excellent service, shipping companies should maximize services to meet customer demand, which is both the foundation and operation of the supply chain placement is a breakthrough and eliminate barriers to the supply chain of some important aspects of countermeasures, especially need to tap the supply chain the potential value of the downstream customers; increased surcharges, shipping companies must further innovation, notably through research and development, technology, information, management, service support and other means to achieve the basic type of global maritime shipping business value chain from low-end to high-end rising from smiling curve the bottom part of the front-end research and development, technology, information and back-end services, extending the brand.
In terms of innovation support, Xu Zuyuan think, first of all need the help of strong innovation in financial services and other high-end shipping services shipping transactions, the current Chinese shipping industry, there are still shortcomings in the data, information and other basic platform; and secondly to the aid of the Internet of Things and big data platform, borderless Internet unlimited extension of the traditional shipping companies, the traditional means "to play, eat" type of customer relationship marketing model is no longer applicable in favor of big data analysis based on customer behavior and targeted advertising type of precision marketing model; the third to the aid of the shipping companies and related services, and strive to achieve customization services model innovation, which is both the responsibility of the shipping companies, as well as shipping companies for customer value lies.
The way in innovation, Xu Zuyuan to make three points. First, innovation policies and systems, which will provide the shipping industry overall innovation more relaxed policy environment and market environment; the second is market regulation and innovation, is currently engaged in post before things turned regulatory approval has become a major trend in the market regulatory authorities; Third innovation and technical personnel, shipping and emerging high-end talent gathering is the shipping industry concentration, competitive restructuring of the starting point and results produced talent gathering, communication, integration and innovation, is the evolution of the shipping industry to upgrade the most important atmosphere.